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    <title>WEBマーケティングコラム｜データコム株式会社</title>
    <link>https://lp.datacom.jp/ads</link>
    <description>WEB広告・データマーケティングの実践ノウハウをお届けするコラムです。ターゲティング精度の向上、効果測定・ROI改善、媒体別の使い分けなど、マーケティング担当者がすぐに使える情報を定期更新しています。</description>
    <language>ja</language>
    <pubDate>Wed, 03 Jun 2026 23:57:10 GMT</pubDate>
    <dc:date>2026-06-03T23:57:10Z</dc:date>
    <dc:language>ja</dc:language>
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      <title>ファーストパーティデータ活用が成果に直結する理由と実践ステップ | データコム WEBマーケティングコラム</title>
      <link>https://lp.datacom.jp/ads/first-party-data-katsuyo-jissen-step-20260604</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
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&lt;/div&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=22400567&amp;amp;k=14&amp;amp;r=https%3A%2F%2Flp.datacom.jp%2Fads%2Ffirst-party-data-katsuyo-jissen-step-20260604&amp;amp;bu=https%253A%252F%252Flp.datacom.jp%252Fads&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 03 Jun 2026 23:57:10 GMT</pubDate>
      <guid>https://lp.datacom.jp/ads/first-party-data-katsuyo-jissen-step-20260604</guid>
      <dc:date>2026-06-03T23:57:10Z</dc:date>
      <dc:creator>データコム編集部</dc:creator>
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    <item>
      <title>オムニチャネル戦略が成果に直結する理由と実践ステップ | データコム WEBマーケティングコラム</title>
      <link>https://lp.datacom.jp/ads/omnichannel-strategy-success-steps-20260603</link>
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&lt;/div&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=22400567&amp;amp;k=14&amp;amp;r=https%3A%2F%2Flp.datacom.jp%2Fads%2Fomnichannel-strategy-success-steps-20260603&amp;amp;bu=https%253A%252F%252Flp.datacom.jp%252Fads&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Tue, 02 Jun 2026 23:57:06 GMT</pubDate>
      <guid>https://lp.datacom.jp/ads/omnichannel-strategy-success-steps-20260603</guid>
      <dc:date>2026-06-02T23:57:06Z</dc:date>
      <dc:creator>データコム編集部</dc:creator>
    </item>
    <item>
      <title>CDPとは？基本と実践的な活用方法を解説 | データコム WEBマーケティングコラム</title>
      <link>https://lp.datacom.jp/ads/cdp-what-is-how-to-use-20260602</link>
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      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
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&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=22400567&amp;amp;k=14&amp;amp;r=https%3A%2F%2Flp.datacom.jp%2Fads%2Fcdp-what-is-how-to-use-20260602&amp;amp;bu=https%253A%252F%252Flp.datacom.jp%252Fads&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Mon, 01 Jun 2026 23:57:10 GMT</pubDate>
      <guid>https://lp.datacom.jp/ads/cdp-what-is-how-to-use-20260602</guid>
      <dc:date>2026-06-01T23:57:10Z</dc:date>
      <dc:creator>データコム編集部</dc:creator>
    </item>
    <item>
      <title>アトリビューションモデルとは？効果的な活用方法を解説 | データコム WEBマーケティングコラム</title>
      <link>https://lp.datacom.jp/ads/attribution-model-utilization-20260601</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
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      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
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&lt;/div&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=22400567&amp;amp;k=14&amp;amp;r=https%3A%2F%2Flp.datacom.jp%2Fads%2Fattribution-model-utilization-20260601&amp;amp;bu=https%253A%252F%252Flp.datacom.jp%252Fads&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Mon, 01 Jun 2026 05:42:17 GMT</pubDate>
      <guid>https://lp.datacom.jp/ads/attribution-model-utilization-20260601</guid>
      <dc:date>2026-06-01T05:42:17Z</dc:date>
      <dc:creator>データコム編集部</dc:creator>
    </item>
    <item>
      <title>カスタマージャーニー分析とは？基本と実践的な活用方法を解説 | データコム WEBマーケティングコラム</title>
      <link>https://lp.datacom.jp/ads/customer-journey-analysis-basics-and-practical-use-20260601</link>
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&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://lp.datacom.jp/ads/customer-journey-analysis-basics-and-practical-use-20260601" title="" class="hs-featured-image-link"&gt; &lt;img src="https://lp.datacom.jp/hubfs/blog-images/ads-column/ads-blog-13-1.jpg" alt="カスタマージャーニー分析とは？基本と実践的な活用方法を解説" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=22400567&amp;amp;k=14&amp;amp;r=https%3A%2F%2Flp.datacom.jp%2Fads%2Fcustomer-journey-analysis-basics-and-practical-use-20260601&amp;amp;bu=https%253A%252F%252Flp.datacom.jp%252Fads&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Sun, 31 May 2026 23:57:08 GMT</pubDate>
      <guid>https://lp.datacom.jp/ads/customer-journey-analysis-basics-and-practical-use-20260601</guid>
      <dc:date>2026-05-31T23:57:08Z</dc:date>
      <dc:creator>データコム編集部</dc:creator>
    </item>
    <item>
      <title>広告クリエイティブを改善する5つの方法【具体的な手順付き】 | データコム WEBマーケティングコラム</title>
      <link>https://lp.datacom.jp/ads/ad-creative-optimization-methods-20260531</link>
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      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
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&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=22400567&amp;amp;k=14&amp;amp;r=https%3A%2F%2Flp.datacom.jp%2Fads%2Fad-creative-optimization-methods-20260531&amp;amp;bu=https%253A%252F%252Flp.datacom.jp%252Fads&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Sat, 30 May 2026 23:57:16 GMT</pubDate>
      <guid>https://lp.datacom.jp/ads/ad-creative-optimization-methods-20260531</guid>
      <dc:date>2026-05-30T23:57:16Z</dc:date>
      <dc:creator>データコム編集部</dc:creator>
    </item>
    <item>
      <title>顧客セグメンテーションとは？基本と実践的な活用方法を解説 | データコム WEBマーケティングコラム</title>
      <link>https://lp.datacom.jp/ads/customer-segmentation-basics-and-practical-use-20260530</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
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      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
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      <pubDate>Fri, 29 May 2026 23:57:12 GMT</pubDate>
      <guid>https://lp.datacom.jp/ads/customer-segmentation-basics-and-practical-use-20260530</guid>
      <dc:date>2026-05-29T23:57:12Z</dc:date>
      <dc:creator>データコム編集部</dc:creator>
    </item>
    <item>
      <title>顧客LTVを最大化する5つの戦略【実践手順付き】 | データコム WEBマーケティングコラム</title>
      <link>https://lp.datacom.jp/ads/customer-ltv-maximization-5-strategies-20260529</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
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      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
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&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=22400567&amp;amp;k=14&amp;amp;r=https%3A%2F%2Flp.datacom.jp%2Fads%2Fcustomer-ltv-maximization-5-strategies-20260529&amp;amp;bu=https%253A%252F%252Flp.datacom.jp%252Fads&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Fri, 29 May 2026 06:06:35 GMT</pubDate>
      <guid>https://lp.datacom.jp/ads/customer-ltv-maximization-5-strategies-20260529</guid>
      <dc:date>2026-05-29T06:06:35Z</dc:date>
      <dc:creator>データコム編集部</dc:creator>
    </item>
    <item>
      <title>エリアマーケティングとWEB広告を組み合わせる勝ち方 | データコム WEBマーケティングコラム</title>
      <link>https://lp.datacom.jp/ads/column-20260529-20260529-1780034705056</link>
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      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
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&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=22400567&amp;amp;k=14&amp;amp;r=https%3A%2F%2Flp.datacom.jp%2Fads%2Fcolumn-20260529-20260529-1780034705056&amp;amp;bu=https%253A%252F%252Flp.datacom.jp%252Fads&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
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      <dc:date>2026-05-29T06:05:04Z</dc:date>
      <dc:creator>データコム編集部</dc:creator>
    </item>
    <item>
      <title>データで設計する販促カレンダーの作り方 | データコム WEBマーケティングコラム</title>
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      <pubDate>Fri, 29 May 2026 06:03:34 GMT</pubDate>
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      <dc:date>2026-05-29T06:03:34Z</dc:date>
      <dc:creator>データコム編集部</dc:creator>
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